6 Tips on Facebook Franchise Lead Generation
Facebook is increasingly becoming an effective tool for attracting people that are specifically interested in your franchise opportunity. Marketing Done Fast works with countless franchise brands in different industries to create ads and then collect leads that are interested in becoming franchisees. Averaging 30 -70 potential franchisee leads per $500 worth of ad spend, Marketing Done Fast understands how to use Facebook to attract possible franchisees. To share this success, we present you with our 6 Facebook Advertising Tips for new and established franchises.
1. RUN FACEBOOK ADS IN YOUR GEOGRAPHICAL AREA.
If your franchise has only 1 location or 25, it is best to target and run Facebook ads in your most prominent region, state, or city.
Targeting your geographic area allows for higher lead flow, more discovery days, and ultimately a better closing ratio because your local audience has had more exposure to your brand. Your local audience will have a deeper connection with your business, versus an audience in another location who hasn’t had the privilege of ever being exposed to your brand.
2. UPLOAD YOUR LEAD LIST OF PEOPLE WHO’VE ALREADY SHOWN INTEREST IN YOUR FRANCHISE.
Within Facebook’s advertising and business tools, there is an option to upload any contact list you’d like; Facebook will analyze that contact list and give you a much larger, but similar audience to advertise to. For example, we uploaded our lead list comprised of 25,000+ individuals looking to buy franchises over the years, and in turn, Facebook provided us an audience of 1,000,000+ that fit our ideal “Franchise Buyer” demographic.
It doesn’t matter how complex you think your target audience is; Facebook takes every detail into consideration and allows you to advertise to your desired audience. Everything is taken into account, such as age, ethnicity, education, profession, income level, buying habits, skills, relationship status, and plenty more! Finding Facebook’s “Look alike” feature and uploading your lead list could help you find your ideal franchisee within a short amount of time and even help you save a couple extra advertising dollars in the process.
3. RUN YOUR AD ALL DAY, EVERY DAY.
People looking for business opportunities may work hard, but they rarely work typical business hours, which is why pinpointing a specific time from the start may not yield a high number of leads. When you begin advertising, run your ad all day and every day to see what time is most productive in your area. When running our ads, we see a spike in potential franchise buyer leads throughout the weekend, particularly Sunday. For other franchise brands, we see a spike of leads flow through in the early mornings around 4am -7am. Running an ad all the time initially allows you to allocate more budget on the days/times your ad is most effective in your selected area.
4. LIST THE INVESTMENT AMOUNT UP FRONT.
If you find yourself generating tons of Facebook leads that are interested in buying your franchise, listing your franchise’s total investment amount in the ad is a good way to immediately weed out casual shoppers. Showing your audience the cost of your franchise allows them to self-evaluate, consider their finances, and make a decision on whether they’d still like to give you their contact information.
5. CHOOSE THE RIGHT AD CAMPAIGN.
Facebook lets you create ads, but do you know which ad you should choose that will help generate higher quality franchise buyer leads? Do you want interested individuals to be directed to your franchise website, call you, watch a video, or fill out a lead form directly on Facebook? All of these factors are important when deciding on how to develop the most effective advertisement for your franchise. Luckily, Marketing Done Fast has had experience and success in selecting the right ad campaign for franchises and can help guide your decision effortlessly.
6. INCREASE YOUR BUDGET.
If you create an advertisement that is pulling in a good amount of quality franchise leads per month, be confident and raise your budget. Franchise industry statistics claim you must generate around 100-150 web leads for one of those to convert into a franchise sale. If your ad generates 40 leads per month, triple your spending instead of waiting 3-4 months until you weed out that serious franchise buyer. Then, when all ends well, you can invest some of your franchise fee back into Facebook advertising and flood the market with your uniquely exciting franchise opportunity!
OUR GOAL FOR YOUR MARKETING CAMPAIGN
Our goal here at Marketing Done Fast is to create a well-oiled and effective Facebook ad that presents your opportunity and drives franchise leads to you. If you already have an advertisement running or marketing team in place, Marketing Done Fast can be your additional resource in optimizing or creating a Facebook ad to steer results in your direction.