How to Leverage Social Media to Grow Your Business

How to Leverage Social Media to Grow Your Business

Social media is an affordable and effective marketing tool that you absolutely can’t ignore as a small business. You can use popular channels to boost your brand, engage with consumers, and generate leads. Best of all, it doesn’t have to cost you a thing. While you can use paid tools like social media ads, there is plenty you can accomplish for free.

Marketing Done Fast helps businesses like yours achieve greater success with effective marketing and lead generation. Read on for some top social media marketing tips.

Facebook

Contrary to what some people may say, Facebook is far from over. One of the original social networks, the platform still boasts 2.85 billion monthly active users worldwide, including upwards of 200 million in the United States alone. Setting up a Facebook business page is a great way to share key details about your business, get reviews, and post updates.

To make the most of your Facebook activity, post with intent. Everything you share should offer some value to your community of followers, whether it’s useful information or an actionable deal. Create a content calendar to plan your posts in advance. Also, make sure to use not only posts but also stories to boost engagement and gain traction.

TikTok

According to The Guardian, TikTok is the new Facebook. There’s no ignoring the power of this up-and-coming platform! ZenBusiness reveals that there are currently 689 million people using TikTok every month, with the younger demographics (especially teenagers) at the forefront of usage. For businesses targeting younger groups, joining TikTok is a no-brainer.

There are many tricks to using TikTok wisely. Popular types of content include hashtag challenges, giveaways, live streams, and tutorials. You can also leverage user-generated content, inviting your followers to share their own videos. Finally, influencer marketing is another option. Teaming up with influencers with large followings is a great starting point.

Instagram

Instagram is another “oldie but goodie” that’s been around for years but is still worth investing in from a small business perspective. Businesses that are visually oriented do especially well on this platform, from fashion to art and food. When using Instagram, don’t just focus on scheduling posts. Also, take advantage of live streams and reels.

99Designs offers additional tips for growing your small business on Instagram. Hashtags are critical on this platform, for example. You can use tools like Websta to see what hashtags to use. Other ideas include paying for Instagram shout-outs, running contests, and always including a strong call-to-action in your posts. Also, to save time, automate your posts.

LinkedIn

Don’t ignore LinkedIn when it comes to social media marketing. This platform is a great way to present your business in a professional light, connect with others in your industry, and boost your reputation as a thought leader. As Hubspot explains, thought leadership marketing is all about establishing your authority in your industry.

There are a few ways you can use LinkedIn towards this end. First, start by creating a LinkedIn company page. Once it’s up and running, share content regularly. Make sure that content is useful, informative, and actionable. To showcase thought leadership, you have to showcase your expertise in your niche. That’s how you’ll stand out from the crowd.

Social media offers many avenues for growing your business. While it can be daunting deciding what channels to use and how to use them, the diversity of options is actually a boon—there’s something to suit every type of business. The above guide covers four major social media channels and explains how you can use them to your advantage.

For more content like this, check out the Marketing Done Fast resource blog.

Meet Charles White: Franchise Digital Marketer

We had the good fortune of connecting with Charles White and we’ve shared our conversation below.

Hi Charles, what is the most important factor behind your success?

The most important factor is providing quality results at an affordable cost within my industry.

Alright, so let’s move onto what keeps you busy professionally?

What sets me apart is that I also do marketing for entrepreneurs, small businesses and music artists. I also own a music marketing company known as Paradym Music Group, and I’m constantly taking one marketing skillset I learned from one industry and testing to see if it will apply in the next industry. All in all, marketing is marketing and I’m pretty good at marketing anything.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?

First I’d show them North of Atlanta, outside of the traffic. We’d go to places like the Avalon in Alpharetta, Roswell, and other places with relaxing atmospheres. I like breweries and local bars and enjoy fine dining. When we want to speed things up a bit, we’d go to Atlanta and visit buck head bars and hookah spots. Botanico is also a good Mexican restaurant that has nice outdoor views and good vibes. After all the food and drinks, we’d end the week with some vegan spots and then jog up Stone Mountain. The week has to have a good balance. Haha

Who else deserves some credit and recognition?

I’d say my motivation comes from the people that first introduced me to the franchise industry. I also used to watch alot of sales and marketing youtube videos, so I’d have to go with Grant Cardone for motivation and Tai Lopez for marketing advice and motivation.

Meet Charles White of Marketing Done Fast in Alpharetta and Cumming

Today we’d like to introduce you to Charles White.

Thanks for sharing your story with us Charles. So, let’s start at the beginning and we can move on from there.
Being a millennial and using social media is intertwined, so my love of how to persuade and move audiences through online platforms had developed out of pure leisure. I moved to Atlanta 3 years ago and worked with a media buying agency, which helped acclimate me to the Atlanta Market. I then focusing my talents on how to use Facebook, Google, Instagram and other advertising to generate leads for business owners in the Atlanta area. I switched gears and worked for Franchise Development firm, a company which is responsible for the growth of many well known national franchised companies. I helped the company develop ways to generate buyer candidate leads who were interested in owning a franchise business. Marketing Done Fast now partners with franchised concepts to help them generate buyer leads through Facebook and helps small business owners increase sales through online advertising, strategic website development and SEO.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?

It has been a rocky road with client expectations being at the highest levels. Working with successful business owners gets you used to working with top performers in their field and being held accountable to the highest standard. Business owners do not care about the bells and whistles, they care about facts an increase in sales or in brand engagement. Marketing Done Fast was primed to deliver optimum results every time!

Alright – so let’s talk business. Tell us about Marketing Done Fast – what should we know?

Marketing Done Fast is your complete Digital Marketing resource, constructed of Millennials with friendly service who help you get speedy results!

We offer education in all digital marketing subjects; Facebook, Google, Text Message Marketing, Email Marketing, Website Design and more.

With the rise in Facebook users, we specialize in Facebook advertising. We are known for generating interested buyer leads for franchised businesses looking to expand into other states or regions. For example, an ice cream company who has had success in growing the business to 100+ units and has hired Marketing Done Fast to create Facebook advertising campaigns that will help them find more qualified owner-operators for their franchise.

We are set apart from other because we take time to educate our customer and offer consulting in how to use these ever-changing social media and digital platforms.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?

WC Franchise Developers is one of our biggest clients, who has helped us broaden our digital marketing techniques within the franchise industry. They connect us with businesses who are looking to expand and want to use cutting-edge marketing techniques to do it.

Pricing:

  • Social Media Management $275.00 per month
  • Lead Generation $500 per month
  • Website Development $700 for 5 pages and optimized for mobile

Contact Info:

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Why Advertise Your Franchise Opportunity on Facebook?

Why Advertise Your Franchise Opportunity on Facebook?

Facebook is increasingly becoming an effective tool for generating leads that are specifically interested in your franchise opportunity. Marketing Done Fast works with countless franchise brands in different industries to create ads and then collect leads that are interested in becoming franchisees. Averaging 10 – 30 potential franchisee leads per $500 worth of ad spend, Marketing Done Fast presents you with 3 reasons “Why You Should Advertise Your Franchise on Facebook.”


Your Franchise Will Stand Out

Nobody should want to be a part of a crowd that decreases their chances of further success and this should stand true for a franchisor. When you place your ad with franchise lead generation sites, your franchise offering gets lost in the crowd of other franchise and business opportunities. You should want your franchise opportunity ad to break free from the crowd and start attracting all the attention and leads it deserves!
Advertising on Facebook allows you to present your franchise opportunity to users who are not actively searching for you, but give your ad undivided attention if capturing their interest.

Keeping Up With Your Target Audience.

Most likely the person you’d like to sell a franchise to, is scrolling through Facebook looking at pictures of their friends and family or reading trending news articles. As of the second quarter of 2016, Facebook had 1.71 billion monthly active users. This is where you should be advertising your amazing business opportunity. If interested, your target audience sees your ad and has the time to quickly scan your offering and make a decision on whether they’d like to inquire or not.
Facebook is that effective platform used to reach your audience when they have enough free time to think about the benefits of buying a franchise.

It’s Cost Effective.

Cost effective Franchise Leads
Cost effective Franchise Leads

If you create an “effective” ad, advertising on Facebook is cheaper in comparison to franchise lead generation sites. Certain franchise lead gen sites may charge you $40 per lead with the possibility of some leads being “spam bots” or extremely unqualified, but with Facebook it’s likely you generate 2-5 franchise buyer leads with $40 ad spend. If Facebook sees your audience is engaging, commenting and inquiring about your ad, Facebook will charge you less money per lead. Facebook treats “user engagement” as as one of their top priorities and rewards engaging ads by decreasing its cost per click, view or lead.

For more information on how we can assist you in business growth, please Email us at Info@MarketingDoneFast.com


4 Cheap Tips to Marketing Your Music Online

4 Cheap Tips to Marketing Your Music Online

Marketing your music online can be time consuming and can get stressful real quick. Marketing Done Fast works with all musicians to effectively advertise and promote their music online to get immediate results!


1. Get Your Music on iTunes, Apple Music, iHeart Radio and More!

If you want to compete with the top musicians in your genre, it’s best to create a top quality image for yourself or band. The best way to go about this is to first purchase distribution for your music so it’s available on all major streaming platforms. You can purchase distribution at a cost of $70 – $100. When your music naturally appears on iTunes or any other streaming site, the listener automatically assumes you are “doing big things,” because your music has been professionally distributed on these top streaming platforms. Click here to get Distribution for your single or album.

2. Partner with a Famous Youtuber!

Youtubers that have huge audiences and fan bases are called influencers in the marketing world. Develop a working relationship these “influencers” and see if they’d be willing to include a clip of your music into their videos.
If you don’t know any influencers, Contact Us Today! We work with an “influencer” company that charges $100 a video with a guarantee of 20,000+ views within 30 days and your music will be played for no less than 30 seconds! We have matched the right artists with the right influencers for their genre and have helped these music artists generate thousand of plays and downloads for their singles and albums.

3. Advertise with Facebook Ads!

Don’t just boost your posts with a measly $5 dollars, put some thought into it!
Figure out who and where your target audience is and create a Facebook ad that might attract their attention. For example, if you created a new Dance Pop video, create an ad for that video and target females, ages 16 – 24, who live in California and who might have “liked” Britney Spears or Taylor Swift’s fan pages in the past. We guarantee that strategy will play a huge part in the effectiveness of your music ad and help it get more attention than a “boosted” post. You can get around 10,000 Facebook views for $50 – $100 and you can get more views if it goes viral!

4. Find a Reasonably Priced DJ

Drake discovered the “On a Tuesday” one-hit-wonder “I Love Makonnen” singer/rapper from hearing his single being played in the club and immediately made him a superstar. Don’t underestimate the power of having a DJ play your music at corporate events, clubs, festivals, weddings and more.
All it takes is 1 right person to hear your record before it could become a viral overnight sensation!
If you see the value of having your music promoted by a DJ, Contact Us Today. We work with a specific Celebrity DJ whose fee is $500 per month, giving you a total of 20 – 45 spins, while providing video proof that your record is being played.

For more information on how we can assist you in marketing your music online, please Email us at Info@MarketingDoneFast.com


Need a Website Helper or Management Services?

Website Helpers of 2016

Are you a Business Owner or Entrepreneur that Needs updates, edits, management or redesign to your current website? Welcome to the 21st Century; here at Marketing Done Fast, we assist with helping you get the most out of your website!


Helping You Understand Your Website

Don’t need any service, just need the knowledge of how to work your own site? We will share our computer screens with you, help you navigate through your site, answer any questions you may have and help you understand the importance of certain key functions.

Website Redesign

Is your website’s style an equivalent to a 1997 Ford Taurus; need an upgrade? We have certain designs and methods for transforming your rusty online tool into a well-oiled, fully charged 2017 Chevrolet Corvette . “How’s that for a visual?” Step into the 21st century and get what your website needs to perform it’s best against competitors.

Making Website Edits

Do you ever find yourself needing to update certain dates, landing pages, locations, events, social links and more, but you just don’t have the time or enthusiasm? We are always available by phone or via email to make any website change you need!

Updating Website Blogs

Do you have tons of content, photos, blogs or information that you need to be uploaded to your site on a daily basis, but don’t know the proper way to go about this? Marketing Done Fast is always available by phone or via email to update or add a blog in the most effective and efficient way possible.

Checking for SEO Tweaks

Everything we do will benefit your rankings on Google search. When we update or add a blog, it will help your websites rankings. When we update a picture, redesign your site or even make edits, it will all help you appear first on Google search. We can conduct a simple scan of your website to see what you can do to boost rankings in real-time.

Explaining the Benefits of Your Website

We will let you know how your website is already performing and then explain how it can get better. We will educate you on how your website can assist and boost your sales if you use it in the proper way.

We are just a big bowl of online marketing knowledge waiting to answer all your questions and help you understand your website in any way possible.

For more information on how we can help you with Website assistance, please Email us at Info@MarketingDoneFast.com


Huge Online Marketing Tips for 2017

Effective Online Marketing in 2017


Piggy Back on Trendsonline marketing

Every hour, millions of people are searching on “Google” for a popular or viral topics. It could be Justin Bieber’s new hair-do or a NFL football teams recent draft; whatever the trending topic is, you can leverage it to create related content that boosts your own exposure. Your article or content could go just as viral as its corresponding trending topic. Use “Google Trends” to see what’s hot at any moment!

Mark Your Territoryonline marketing

Include Your Logo or Tag on Your Images.
Did you take a unique photo or create unique meme? If so, brand your creation ASAP. If your image goes viral or others use it for their marketing purposes, you want to still be able to get credit for your work and hopefully gain more exposure for your brand.

Sell Something Online!Shopify marketing

Shopify is an easy eCommerce tool in which you can use to sell products related to your brand! It even comes with an analytics dashboard which shows you the customers buying process.

Spice Up Your Contenthot marketing

The attention span of online users is becoming shorter and… “You still there?”
Write specifically for your audience, but engage them in what they would find interesting for their demographic.

Be Friends with a YouTuberyoutube influencer marketing

Hire a YouTube “Influencer” to get your message across to your audience or co-promote your brand. With millennials spending 11.3 hours weekly watching free online videos compared to 8.3 hours for TV, your best bet is to work with select “Youtubers” with thousands of subscribers and advertise to their already existing fan base. Contact Us Today if you want to find the right “Youtube Influencer” to pair with and advertise through.

Update Your CTA Buttonscta marketing

Update those old and rusty “Call to Action” Buttons on your site. It’s statistically proven that user click more when the word “Get” is on your button. For example, “Get More Info” is more compelling than a “More Information Here” button. Marketing Done Fast can assist you in web strategy and placement of the buttons on your site to increase sales or traffic.

Advertise on Facebook and Instagram facebook marketing

It’s time to get with the times and convert to using one of the most cost-effective and efficient marketing platforms made in the 21st Century! Use Facebook marketing and show ads to whatever area or demographic you’d like. Use Instagram advertising if your business or service is visually appealing. We have created many Facebook ads for our clients and also provide our customers assistance when they’re creating their own Facebook ads.

For more information on how we can help you with Website assistance and marketing tips, please Email us at Info@MarketingDoneFast.com


6 Tips on Facebook Franchise Lead Generation

6 Tips on Facebook Franchise Lead Generation

Facebook is increasingly becoming an effective tool for attracting people that are specifically interested in your franchise opportunity. Marketing Done Fast works with countless franchise brands in different industries to create ads and then collect leads that are interested in becoming franchisees. Averaging 30 -70 potential franchisee leads per $500 worth of ad spend, Marketing Done Fast understands how to use Facebook to attract possible franchisees. To share this success, we present you with our 6 Facebook Advertising Tips for new and established franchises.


1. RUN FACEBOOK ADS IN YOUR GEOGRAPHICAL AREA.

If your franchise has only 1 location or 25, it is best to target and run Facebook ads in your most prominent region, state, or city.
Targeting your geographic area allows for higher lead flow, more discovery days, and ultimately a better closing ratio because your local audience has had more exposure to your brand. Your local audience will have a deeper connection with your business, versus an audience in another location who hasn’t had the privilege of ever being exposed to your brand.

2. UPLOAD YOUR LEAD LIST OF PEOPLE WHO’VE ALREADY SHOWN INTEREST IN YOUR FRANCHISE.

Within Facebook’s advertising and business tools, there is an option to upload any contact list you’d like; Facebook will analyze that contact list and give you a much larger, but similar audience to advertise to. For example, we uploaded our lead list comprised of 25,000+ individuals looking to buy franchises over the years, and in turn, Facebook provided us an audience of 1,000,000+ that fit our ideal “Franchise Buyer” demographic.
It doesn’t matter how complex you think your target audience is; Facebook takes every detail into consideration and allows you to advertise to your desired audience. Everything is taken into account, such as age, ethnicity, education, profession, income level, buying habits, skills, relationship status, and plenty more! Finding Facebook’s “Look alike” feature and uploading your lead list could help you find your ideal franchisee within a short amount of time and even help you save a couple extra advertising dollars in the process.

3. RUN YOUR AD ALL DAY, EVERY DAY.

People looking for business opportunities may work hard, but they rarely work typical business hours, which is why pinpointing a specific time from the start may not yield a high number of leads. When you begin advertising, run your ad all day and every day to see what time is most productive in your area. When running our ads, we see a spike in potential franchise buyer leads throughout the weekend, particularly Sunday. For other franchise brands, we see a spike of leads flow through in the early mornings around 4am -7am. Running an ad all the time initially allows you to allocate more budget on the days/times your ad is most effective in your selected area.

4. LIST THE INVESTMENT AMOUNT UP FRONT.

If you find yourself generating tons of Facebook leads that are interested in buying your franchise, listing your franchise’s total investment amount in the ad is a good way to immediately weed out casual shoppers. Showing your audience the cost of your franchise allows them to self-evaluate, consider their finances, and make a decision on whether they’d still like to give you their contact information.

5. CHOOSE THE RIGHT AD CAMPAIGN.

Facebook lets you create ads, but do you know which ad you should choose that will help generate higher quality franchise buyer leads? Do you want interested individuals to be directed to your franchise website, call you, watch a video, or fill out a lead form directly on Facebook? All of these factors are important when deciding on how to develop the most effective advertisement for your franchise. Luckily, Marketing Done Fast has had experience and success in selecting the right ad campaign for franchises and can help guide your decision effortlessly.

6. INCREASE YOUR BUDGET.

If you create an advertisement that is pulling in a good amount of quality franchise leads per month, be confident and raise your budget. Franchise industry statistics claim you must generate around 100-150 web leads for one of those to convert into a franchise sale. If your ad generates 40 leads per month, triple your spending instead of waiting 3-4 months until you weed out that serious franchise buyer. Then, when all ends well, you can invest some of your franchise fee back into Facebook advertising and flood the market with your uniquely exciting franchise opportunity!

OUR GOAL FOR YOUR MARKETING CAMPAIGN

Our goal here at Marketing Done Fast is to create a well-oiled and effective Facebook ad that presents your opportunity and drives franchise leads to you. If you already have an advertisement running or marketing team in place, Marketing Done Fast can be your additional resource in optimizing or creating a Facebook ad to steer results in your direction.

FOR MORE INFORMATION ON HOW WE CAN ASSIST YOU IN GENERATING FRANCHISE LEADS, PLEASE EMAIL US AT INFO@MARKETINGDONEFAST.COM