How to Leverage Social Media to Grow Your Business

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How to Leverage Social Media to Grow Your Business

Social media is an affordable and effective marketing tool that you absolutely can’t ignore as a small business. You can use popular channels to boost your brand, engage with consumers, and generate leads. Best of all, it doesn’t have to cost you a thing. While you can use paid tools like social media ads, there is plenty you can accomplish for free.

Marketing Done Fast helps businesses like yours achieve greater success with effective marketing and lead generation. Read on for some top social media marketing tips.

Facebook

Contrary to what some people may say, Facebook is far from over. One of the original social networks, the platform still boasts 2.85 billion monthly active users worldwide, including upwards of 200 million in the United States alone. Setting up a Facebook business page is a great way to share key details about your business, get reviews, and post updates.

To make the most of your Facebook activity, post with intent. Everything you share should offer some value to your community of followers, whether it’s useful information or an actionable deal. Create a content calendar to plan your posts in advance. Also, make sure to use not only posts but also stories to boost engagement and gain traction.

TikTok

According to The Guardian, TikTok is the new Facebook. There’s no ignoring the power of this up-and-coming platform! ZenBusiness reveals that there are currently 689 million people using TikTok every month, with the younger demographics (especially teenagers) at the forefront of usage. For businesses targeting younger groups, joining TikTok is a no-brainer.

There are many tricks to using TikTok wisely. Popular types of content include hashtag challenges, giveaways, live streams, and tutorials. You can also leverage user-generated content, inviting your followers to share their own videos. Finally, influencer marketing is another option. Teaming up with influencers with large followings is a great starting point.

Instagram

Instagram is another “oldie but goodie” that’s been around for years but is still worth investing in from a small business perspective. Businesses that are visually oriented do especially well on this platform, from fashion to art and food. When using Instagram, don’t just focus on scheduling posts. Also, take advantage of live streams and reels.

99Designs offers additional tips for growing your small business on Instagram. Hashtags are critical on this platform, for example. You can use tools like Websta to see what hashtags to use. Other ideas include paying for Instagram shout-outs, running contests, and always including a strong call-to-action in your posts. Also, to save time, automate your posts.

LinkedIn

Don’t ignore LinkedIn when it comes to social media marketing. This platform is a great way to present your business in a professional light, connect with others in your industry, and boost your reputation as a thought leader. As Hubspot explains, thought leadership marketing is all about establishing your authority in your industry.

There are a few ways you can use LinkedIn towards this end. First, start by creating a LinkedIn company page. Once it’s up and running, share content regularly. Make sure that content is useful, informative, and actionable. To showcase thought leadership, you have to showcase your expertise in your niche. That’s how you’ll stand out from the crowd.

Social media offers many avenues for growing your business. While it can be daunting deciding what channels to use and how to use them, the diversity of options is actually a boon—there’s something to suit every type of business. The above guide covers four major social media channels and explains how you can use them to your advantage.

For more content like this, check out the Marketing Done Fast resource blog.